Financial Influencers on TikTok, Reddit, YouTube Behind Quick-Bucks ETF Retail Boom

Across platforms like TikTok, YouTube and Reddit, financial influencers are promoting a new way to speculate in the stock market: derivatives-enhanced exchange-traded funds. Traders are sending $50 billion and counting across these kind of ETF strategies this year, with issuers saying they’re meeting incessant demand for smart investing styles that were once solely the province of the financial elite. Meanwhile, market professionals, along with regulators, are asking whether buyers truly know what they are getting. Bloomberg's Charlie Wells breaks down the situation. Read the story: https://www.bloomberg.com/news/articles/2024-10-06/-100-yields-fuel-a-retail-boom-in-quick-buck-etfs -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: https://twitter.com/BloombergTV Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv/ Connect with Bloomberg Business on: X: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/ TikTok: https://www.tiktok.com/@bloombergbusiness?lang=en Reddit: https://www.reddit.com/r/bloomberg/ LinkedIn: https://www.linkedin.com/company/bloomberg-news/ More from Bloomberg: Bloomberg Radio: https://twitter.com/BloombergRadio Bloomberg Surveillance: https://twitter.com/bsurveillance Bloomberg Politics: https://twitter.com/bpolitics Bloomberg Originals: https://twitter.com/bbgoriginals Watch more on YouTube: Bloomberg Technology: https://www.youtube.com/@BloombergTechnology Bloomberg Originals: https://www.youtube.com/@business Bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktake Bloomberg Espanol: https://www.youtube.com/@bloomberg_espanol Bloomberg Podcasts: https://www.youtube.com/@BloombergPodcasts