Decoding Trump’s ‘anti-shame’ ritual: New book explores the ‘politicized emotions’ of MAGA

Since announcing his first run for president, Donald Trump has effectively used the politics of grievance to build his movement and advance his goals. “That’s exactly what I’m trying to understand,” says Arlie Russell Hochschild, a Professor Emerita of Sociology at UC Berkeley and author of the new book “Stolen Pride: Loss, Shame, and the Rise of the Right.” She examines how Trump continues to appeal to his base by turning their shame into blame. “[Trump] has an anti-shame ritual that he runs us through,” Hochschild tells Ali Velshi. She adds: “The repeated ritual is working on people.” » Subscribe to MSNBC: https://www.youtube.com/msnbc Download our new MSNBC app for the latest breaking news and daily headlines at a glance: https://www.msnbc.com/information/download-msnbc-app-n1241692 Follow MSNBC Show Blogs MaddowBlog: https://www.msnbc.com/maddowblog ReidOut Blog: https://www.msnbc.com/reidoutblog MSNBC delivers breaking news, in-depth analysis of politics headlines, as well as commentary and informed perspectives. Find video clips and segments from The Rachel Maddow Show, Morning Joe, The Beat with Ari Melber, Deadline: White House, The ReidOut, All In, Last Word, 11th Hour, and Alex Wagner who brings her breadth of reporting experience to MSNBC primetime. Watch “Alex Wagner Tonight” Tuesday through Friday at 9pm Eastern. Connect with MSNBC Online Visit msnbc.com: https://www.msnbc.com/ Subscribe to the MSNBC Daily Newsletter: https://link.msnbc.com/join/5ck/msnbc-daily-signup Find MSNBC on Facebook: https://www.facebook.com/msnbc/ Follow MSNBC on Twitter: https://twitter.com/MSNBC Follow MSNBC on Instagram: https://www.instagram.com/msnbc #trump #maga #2024election